Thursday 18/03/2010: Audience Research

Below is the questionnaire I created to carry out my audience research.

We are doing this questionnaire for part of our media studies portfolio to gain our audience research on newspapers. Questions that will be answered will have anonymous participants and will not be used personally. Personal information will be kept safe.

Please circle the correct answer where applicable

What sex are you?
Male
Female

What age are you?
Under 21 years olds
22-30 year olds
30-40 years olds
40-50 year olds
50-60 year olds
60+ year olds

What ethnicity are you?
White British
Pakistani
Afro – Caribbean
Dual Heritage
Indian
Other

Do you read newspapers?
Yes
no

How often do buy/read newspapers?
Once a day
Once a week
Once a month
Never

What newspapers do you read?
Express & Star
The Sun
Guardian
Telegraph
Daily Mail
Metro
Mirror
Other

What kind of size do you like the newspapers to be?
Broadsheet size
750 x 600 mm
Berliner
470 x 315 mm
Tabloid size
430 x 280 mm


What kind of content do you like on the front page?
Local News
Sport
Celebs
TV & Entertainment
Life & Style
Advice
Travel
Other

Do you use newspaper websites?
Yes
No


Below is the results of the Audience Research.

Here are the results to the questionnaire for the Audience Research. I surveyed 20 people.

What sex are you?
Male 8
Female 12

What age are you?
Under 21 years olds 2
22-30 year olds 4
30-40 years olds 5
40-50 year olds 6
50-60 year olds 3
60+ year olds 1

What ethnicity are you?
White British 11
Pakistani 0
Afro – Caribbean 2
Dual Heritage 0
Indian 3
Other 4


Do you read newspapers?
Yes 17
No 3

How often do buy/read newspapers?
Once a day 5
Once a week 8
Once a month 4
Never 3

What newspapers do you read the most?
Express & Star 9
The Sun 2
Guardian 0
Telegraph 0
Daily Mail 0
Metro 6
Mirror 3
Other 0

What kind of size do you like the newspapers to be?
Broadsheet size
(750 x 600 mm( 3
Berliner
(470 x 315 mm) 2
Tabloid size
(430 x 280 mm) 15

What kind of content do you like on the front page?
Local News 18
Sport 0
Celebs 2
TV & Entertainment 0
Life & Style 0
Advice 0
Travel 0
Other 0

Do you use newspaper websites?
Yes 7
No 13